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Here's the hard truth: every prospect not properly followed up on was a complete waste of your time and money invested.
If you are not following up with people on a timely basis, you are losing money. Big money. In fact, I figure that every prospect you bring through the system is worth $1000 to you in the long run, whether they get in or not. It's just the law of averages. So every time you don't follow up, you lose $1000! Ouch!
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